News — TheCriticalPoints

The Critical Points: We’ve been overlooking the most interesting hotel loyalty program

Posted by admin on

Each week in his column “The Critical Points,” TPG Loyalty and Engagement Editor Richard Kerr presents his opinion on a loyalty program, card product or recent news that he believes is overlooked, unsung or the result of groupthink taking mass opinion in a direction with which he doesn’t agree. His goal is not necessarily to convince you to agree with his position but rather to induce critical thought for each of the topics and positions he covers. I’ve made my points-and-miles career out of focusing on the small nuances of loyalty programs or covering loyalty programs that have value but live on the fringe of every day...

Read more →